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UK Road Signs

Information sign

Tourist information sign

Tourist information sign: a brown sign with a white letter i and the words Tourist information
Sign image: Department for Transport, © Crown copyright

What does the Tourist information sign mean?

Shows the way to a tourist information point or centre. The white i on brown is the tourist information symbol.

What it means

There is a tourist information point or centre nearby.

The lower-case i in a box is the symbol for tourist information. On its own, on a brown sign, it can show the way to an information point.

Tourist information points can help with local attractions, accommodation and maps.

Where you'll see it

In towns and at visitor areas, pointing to tourist information centres and points.

Rules to know

Common mistakes

  • Mistake: Confusing it with a general information sign.

    Instead: The brown background shows it is for tourists. General information signs are usually blue or white.

Test yourself

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Question 1 of 1

What does this sign mean?

Brown rectangular sign with a large white lower-case letter i in a box, above two white words

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Download this sign

© Crown copyright. Free to reuse under the Open Government Licence v3.0, as long as the sign is reproduced accurately and not in a misleading context.

More information signs

All information signs

Sources

Sign image: Department for Transport, Traffic sign images (diagram 2205). © Crown copyright, reused under the Open Government Licence v3.0.

Last reviewed 6 October 2026. This page explains the sign in our own words; for the full rules, see The Highway Code. How we source and check content