Information sign
Tourist information sign
What does the Tourist information sign mean?
Shows the way to a tourist information point or centre. The white i on brown is the tourist information symbol.
What it means
There is a tourist information point or centre nearby.
The lower-case i in a box is the symbol for tourist information. On its own, on a brown sign, it can show the way to an information point.
Tourist information points can help with local attractions, accommodation and maps.
Where you'll see it
In towns and at visitor areas, pointing to tourist information centres and points.
Rules to know
Tourist information is one of the symbols used on brown signs for tourist destinations.
Know Your Traffic Signs, p. 118
Tourist destinations may be shown on separate signs with brown backgrounds.
Know Your Traffic Signs, p. 118
Common mistakes
Mistake: Confusing it with a general information sign.
Instead: The brown background shows it is for tourists. General information signs are usually blue or white.
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© Crown copyright. Free to reuse under the Open Government Licence v3.0, as long as the sign is reproduced accurately and not in a misleading context.
Related signs
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Tourist destination
Information sign
Brown signs for tourist attractions.
More information signs
All information signsSources
- Know Your Traffic Signs (Department for Transport, Sixth edition, 2023), Signs for tourist destinations, p. 118
Sign image: Department for Transport, Traffic sign images (diagram 2205). © Crown copyright, reused under the Open Government Licence v3.0.
Last reviewed 6 October 2026. This page explains the sign in our own words; for the full rules, see The Highway Code. How we source and check content