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UK Road Signs

Information sign

Tourist destination sign

Tourist destination sign: a brown sign with a white elephant symbol, the word Zoo, a distance and an arrow
Sign image: Department for Transport, © Crown copyright

What does the Tourist destination sign mean?

Brown signs direct you to tourist attractions and facilities, often with a symbol for the type of place.

Also known as: Brown road sign, Brown tourist sign

What it means

The sign shows the direction, and sometimes the distance, to a tourist destination.

Brown backgrounds are used for tourist destinations, either on separate signs or as brown panels on other direction signs.

A symbol often shows the type of place, such as a castle, zoo or museum. Once the full name and symbol have been shown, later signs may show just the symbol.

Where you'll see it

On the approach to tourist attractions such as zoos, castles, museums and theme parks.

Rules to know

  • Tourist destinations may be shown on separate signs with brown backgrounds, or on brown panels on other direction signs.

    Know Your Traffic Signs, p. 118

  • Once the full name of a tourist destination and its symbol have been shown on a sign, later signs may show only the symbol.

    Know Your Traffic Signs, p. 118

  • Brown panels on direction signs show the route to tourist attractions.

    The Highway Code, Traffic signs

Common mistakes

  • Mistake: Losing the route when the name disappears from later signs.

    Instead: Follow the symbol: after the first sign, the symbol alone may be used.

Test yourself

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What does this sign mean?

Brown rectangular sign with a white animal symbol, one word, a distance and an arrow

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© Crown copyright. Free to reuse under the Open Government Licence v3.0, as long as the sign is reproduced accurately and not in a misleading context.

More information signs

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Sources

Sign image: Department for Transport, Traffic sign images (diagram 2202). © Crown copyright, reused under the Open Government Licence v3.0.

Last reviewed 6 October 2026. This page explains the sign in our own words; for the full rules, see The Highway Code. How we source and check content