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UK Road Signs

Regulatory sign

Maximum speed limit sign

Maximum speed limit sign: a white circle with a red border and the number 30 in black
Sign image: Department for Transport, © Crown copyright

What does the Speed limit sign mean?

The number in the red ring is the maximum speed in miles per hour. You must not go faster, and should go slower when conditions need it.

Also known as: 30 mph sign, Speed limit sign

What it means

This is a mandatory speed limit. The number is the maximum speed, in mph, at which traffic may travel, if it is safe to do so.

The same design is used for every limit, such as 20, 30, 40, 50 or 60 mph. The official example shows 30 mph.

A larger sign marks the start of a limit and smaller repeater signs act as reminders. Roads with street lighting don't get 30 mph repeaters, because street lighting already means a 30 mph limit unless signs show otherwise. In Wales, that default is 20 mph.

The red ring is what makes it a legal limit. A speed on a rectangular plate is advice, and so is a speed on a motorway signal that isn't in a red circle.

What the symbol shows

The number inside the red ring is the maximum speed in miles per hour. The red ring is what makes it a legal limit: a speed on a rectangular plate is only advice.

Memory tip: Red ring sets the ceiling; a blue circle sets the floor.

Where you'll see it

At the start of a speed limit, often at the boundary of a town or village, with smaller repeaters along the road.

Rules to know

  • The number is the maximum speed, in miles per hour, at which traffic may travel, if it is safe to do so.

    Know Your Traffic Signs, p. 21

  • In areas of street lighting (other than motorways), a 30 mph limit applies unless signs show otherwise. In Wales, this limit is 20 mph.

    Know Your Traffic Signs, p. 21

  • You must not exceed the maximum speed limits for the road and for your vehicle.

    The Highway Code, Rule 124

What happens if you ignore it

General information, not legal advice. Enforcement can differ between areas.

Spot the difference

Maximum speed limit vs Minimum speed

Maximum speed limit sign: a white circle with a red border and the number 30 in black
Maximum speed limit
Minimum speed sign: a blue circle with the number 30 in white
Minimum speed

The key difference: A red ring sets the most you may do. A blue circle sets the least you must do, unless that's impracticable or unsafe.

Differences between the Maximum speed limit and Minimum speed signs
Maximum speed limitMinimum speed
Looks likeBlack number in a red ringWhite number on a blue circle
MeansMaximum speedMinimum speed

Know Your Traffic Signs, Speed limit signs, pp. 21 and 23

Common mistakes

  • Mistake: Driving at the limit whatever the conditions.

    Instead: The limit is a maximum, not a target. Slow down when the road, weather or traffic call for it.

  • Mistake: Treating a speed on a yellow or white rectangle as the legal limit.

    Instead: Only a number in a red ring is a mandatory limit. Rectangular 'Max speed' signs show an advised speed.

Test yourself

Recalling the answer helps it stick. Pick an answer to see how you did.

Question 1 of 2

What does this sign mean?

White circle with a thick red border and a black two-digit number in the centre

Full road sign quizzes are coming soon. See what's planned

Download this sign

© Crown copyright. Free to reuse under the Open Government Licence v3.0, as long as the sign is reproduced accurately and not in a misleading context.

More regulatory signs

All regulatory signs

Sources

Sign image: Department for Transport, Traffic sign images (diagram 670V30). © Crown copyright, reused under the Open Government Licence v3.0.

Checked against these sources and reviewed by Bikash Thapa, full UK driving licence holder. Last reviewed 4 October 2026. This page explains the sign in our own words; for the full rules, see The Highway Code. How we source and check content